Marbella’s property landscape has seen an exciting evolution over the past few years as the market has shifted further into the luxury sector. What has always been a destination for holiday homes and classic Mediterranean villas has developed into a hub for global wealth, international investment, and high-end real estate. This transformation has paved the way for a striking new trend: the rise of designer-branded residences across Marbella and the wider Costa del Sol.
These are not simply luxury homes. They are properties created in collaboration with some of the world’s most prestigious fashion houses, architectural firms and hotel brands. Names such as Fendi, Karl Lagerfeld, Dolce & Gabbana, Lamborghini and Missoni are now being associated with residential developments where aesthetics, lifestyle and exclusivity go hand in hand.
A global concept with local appeal
Branded residences have become a feature of the luxury real estate market in cities such as Miami, Dubai and London. They combine prestige, design credibility and a curated living experience, often with the identity of a recognised luxury label. Marbella now stands alongside these destinations as a location where design-led living has become part of the property offering.
With its international reach and long-standing popularity among affluent buyers from Europe, the Middle East and beyond, Marbella provides the right environment for branded real estate to thrive. Buyers at the top end of the market increasingly look for more than a property. They want style, security, high-level amenities and a sense of identity. Designer-branded residences speak directly to these priorities.
Not just a name, but a way of living
The appeal of branded residences lies in the level of detail and lifestyle integration they offer. A project featuring the Fendi name, for example, brings more than a logo on the façade. It includes interiors, communal areas and services that reflect the brand’s design philosophy.
EPIC Marbella, developed in collaboration with Fendi Casa, is a strong example. The residences feature the Italian fashion house’s signature style with rich textures, sculptural forms and a refined colour palette. The development includes concierge services, wellness spaces and private club-style amenities, all designed with the brand’s aesthetic in mind.
Karl Lagerfeld Villas, located on Marbella’s Golden Mile, offer another perspective. This collection of five homes reflects Lagerfeld’s design sensibility, with bespoke furnishings and landscaping, and a focus on both sustainability and individuality. Each home is designed to be a unique architectural expression rooted in the vision of the late designer.
These developments offer more than luxury. They reflect the values and tastes of their residents, while also offering a level of trust and quality associated with global brands. Investors are also drawn to these projects. Branded residences often retain value more effectively than unbranded homes and attract strong resale interest due to their exclusivity.
The Costa del Sol joins the club
This trend is not limited to Marbella. Other parts of the Costa del Sol are now seeing interest in designer-led property development. Estepona, Sotogrande and Málaga are beginning to attract the attention of design brands, hotel groups and developers seeking to create distinctive real estate experiences.
The Missoni-branded residences in Málaga are part of this new direction. The project features bold design and vibrant interiors, reflecting the fashion house’s colourful identity. With urban renewal projects and a growing cultural scene, Málaga is becoming an attractive location for modern, design-led developments.
Why now
Several factors explain the recent growth of branded residences in this region. Today’s luxury buyers are younger, well-travelled and design-aware. They are drawn to projects that reflect their lifestyle and aesthetic preferences. A home is no longer just a place to live, but an extension of personal values and aspirations.
Developers in Marbella have also become more aware of the demand for distinctive, world-class living environments. Partnering with global brands gives a development immediate recognition and appeal. It also provides a strong marketing narrative that resonates with buyers looking for something exceptional.
Recent years have also seen a rise in international interest in the Costa del Sol, with many buyers choosing to spend extended time in the region or relocate altogether. These buyers often look for properties that combine privacy, service, location and design quality. Designer-branded residences offer all of these in one place.
Looking ahead
Designer-branded residences are becoming a defining feature of Marbella’s evolving luxury market. They bring new standards in architecture, interiors and service. In doing so, they raise the bar for all high-end developments in the area.
Buyers now have access to a new level of property offering. Whether drawn to Italian couture, the legacy of a fashion icon or the vision of a luxury automotive brand, there are homes available that reflect these interests in every detail.
At Kore Estates, we help clients navigate this changing landscape. Our expertise connects discerning buyers with unique branded developments that combine outstanding design, prime locations and a lifestyle worth investing in. Contact us today to find out more about these exceptional properties.