There is a common perception that Marbella and its surrounding areas are reserved only for rarefied ultra-luxury buyers. But the reality is more nuanced. A budget of up to €1 million still opens doors to some of the most desirable residential zones on the Costa del Sol, particularly if you are looking for quality, security and long-term value within the so-called ‘Golden Triangle’ comprising Marbella, Benahavís and Nueva Andalucía.
Whether you are seeking a primary residence, a holiday home or a property with rental potential, this price range offers an excellent balance between lifestyle and investment. At Kore Estates, we work with clients every day who are navigating this bracket, so we know exactly where to focus for the best opportunities. Below, we share our guide to where your €1 million budget goes furthest and what kind of properties you can realistically expect to find in this range.
Marbella East: understated, well-connected and close to the coast
For buyers who value beach access, open space and a more relaxed pace of life, Marbella East continues to offer strong appeal. The area includes residential neighbourhoods such as El Rosario, Las Chapas and Cabopino, each known for low-rise architecture, proximity to the sea and access to golf, schools and international services.
Within this area, a budget under €1 million can secure a modern apartment with sea views in a gated community with pool and gym facilities, or a spacious townhouse with outdoor space and parking. It is also a great location for families seeking easy connectivity to Marbella town while enjoying a quieter, residential atmosphere. Properties here typically offer more internal and external space than their counterparts on the Golden Mile, while investment buyers benefit from a strong rental market throughout the year.
Nueva Andalucía: central, consistent and full of character
Known locally as the Golf Valley, Nueva Andalucía is one of the most established residential areas in Marbella and remains a consistent performer with buyers from across Europe. The area is popular not only for its proximity to Puerto Banús and multiple golf courses, but also for its broad mix of properties. Apartments, townhouses and villas sit comfortably alongside each other, creating a neighbourhood feel with strong infrastructure.
In this area, €1 million can go a long way, especially for buyers who are open to well-maintained older developments or looking to renovate residences needing some TLC. Stylish apartments in gated communities such as Aloha Gardens, Señorío de Gonzaga, or La Maestranza offer excellent value with good terraces and strong rental performance. Townhouses in complexes such as Peñablanca, Los Naranjos Country Club or Brisas del Sur provide private gardens, multiple levels and access to shared pools and services. Whether your priority is convenience, rental yield or community atmosphere, Nueva Andalucía delivers.
Benahavís: elevated living with long-term value
For those who prefer a quieter, more natural setting, Benahavís continues to grow in popularity. The municipality stretches from the foothills above Marbella at La Quinta to inland enclaves surrounded by golf and greenery. Known for its secure, well-managed communities and elevated views, Benahavís is a strong choice for buyers who value space and privacy without sacrificing access to the coast.
With a €1 million budget, you can expect to find spacious apartments or townhouses in complexes such as La Quinta Hills, Los Arqueros or El Casar. Many offer panoramic mountain or sea views, along with landscaped gardens, multiple pools, gyms and 24-hour security. Buyers also benefit from lower density, wonderful air quality and a growing year-round international community. While it may be less walkable than central Marbella, the coast is just a fifteen-minute drive away, Benahavís offers peace, quality construction and long-term investment potential.
What kind of properties can you expect under €1M?
Within these areas, a budget of up to €1 million can typically secure:
- A high-spec three- or four-bedroom apartment in a secure, gated community with sea or golf views
- A renovated townhouse with private garden, roof terrace and multiple living levels
- A semi-detached home in a residential enclave with good access to schools and local services
- A contemporary new-build apartment in a boutique development with resort-style amenities
While this budget may not stretch to frontline beach villas or large detached homes in Sierra Blanca or La Zagaleta, it does allow for high-quality homes in well-regarded residential areas, particularly for buyers who prioritise design, liveability and long-term value.
How to approach the market with confidence
Navigating the Costa del Sol property market with a clear budget is an advantage, not a limitation. Knowing your upper range allows you to focus, compare and act decisively when the right property appears. At Kore Estates, we work closely with you to identify what matters most, whether that’s outdoor space, walkability, rental potential or future upgrade value.
Our role is to combine market insight with thoughtful advice. We help clients evaluate not only how a property looks, but how it performs over time. This includes everything from reviewing floor plans and materials to assessing the wider context of the community, resale potential and any design opportunities worth exploring.
Let’s find the right fit
At Kore Estates, we focus on what matters most and use expert advice and our extensive local network to unlock properties that match your lifestyle and goals.
If you are searching for a home in Marbella, Benahavís or Nueva Andalucía with a budget under €1 million, we are here to guide you with insight, experience and a personal approach. With access to off-market listings, in-house design consultation and a commitment to detail, we help you make confident, well-informed decisions.
Contact the Kore Estates team today to begin your search. We’ll help you navigate the market and find a place to fulfil all your expectations.