Over the past few years, the Costa del Sol has grown into one of the most appealing destinations for Romanian property buyers. From the historic streets of Marbella to the modern beachfront communities of Estepona, an increasing number of Romanians are choosing this part of southern Spain as their preferred destination to invest, spend their holidays, or build a new chapter in their lives. At Kore Estates, we have seen this interest grow first-hand and we understand what is drawing Romanian buyers to the coast and how to support them in a way that feels clear, familiar and effective.
The rise in interest is part of a broader trend. As Romania’s economy has strengthened and international mobility has increased, more buyers are able to explore property ownership outside their home country. Spain, as a fellow EU member with strong residency options and a well-established property framework, offers a natural point of access. But within Spain, the Costa del Sol stands out. This region is not only beautiful and well-connected, it also offers something that resonates with Romanian values and ways of life.
A lifestyle that feels familiar
Romanian culture places a strong emphasis on family, community and quality of life. These are not just preferences, but priorities. The Costa del Sol offers an environment where these priorities can flourish. From excellent international schools to family-friendly beaches and a slower, outdoor-orientated rhythm of life, the area suits both full-time living and extended stays. For buyers who want a base where children can thrive and grandparents can join the experience, this part of Spain is hard to beat.
There is also a shared appreciation for food, tradition and good hospitality. Markets, small local producers and fresh seasonal ingredients are a way of life here. Dining is not rushed, and the pace of daily life allows for the kind of connection and social living that many Romanians are used to. The warmth of the local culture and the openness of the international community make integration easy, while still offering enough space for privacy and independence.
Practical advantages that support long-term decisions
Ease of travel is one of the strongest practical motivators. With regular flights between Bucharest and Malaga, as well as connections from cities like Cluj and Timișoara, the Costa del Sol is within easy reach. For Romanians who want a second home without feeling far away, this is an important factor.
The region also offers good value for money. While prices have steadily increased in recent years, many buyers see this as a long-term positive. Compared to other parts of Western Europe, the Costa del Sol still offers a competitive price per square metre, especially in areas like Estepona, Benahavís and Marbella East. For buyers who want to balance lifestyle and investment, it offers both.
Some clients are looking for ready-to-move-in homes, while others are drawn to renovation projects or off-plan opportunities where they can personalise the space. With a wide range of property types, from modern beach apartments to classic villas in gated communities, the Costa del Sol offers enough diversity to suit different goals and budgets.
Trusted guidance from someone who understands you
At Kore Estates, we know how important it is for clients to feel understood. That is why having a trusted advisor who speaks your language and understands your cultural reference points can make all the difference.
Oana Zaharia, co-founder of Kore Estates, is Romanian and brings a rare combination of local market knowledge and international experience. Her background in both property investment and interior design allows her to advise Romanian clients not just on what to buy, but how to evaluate each opportunity for long-term potential.
“I think Romanian buyers are very clear in what they want. They are practical but aspirational,” says Oana. “They are not just looking for a place to sleep, they are looking for a lifestyle, something that offers balance. That’s why so many of them respond well to the Costa del Sol.”
Oana has lived and worked across Europe and understands the mindset of Romanian buyers who are investing abroad for the first time. She can offer clear, practical advice on every aspect of the process, from viewing to negotiation and post-sale support. For clients who are unfamiliar with the Spanish legal system, tax framework or renovation logistics, this support is essential.
“Coming from Romania myself, I understand the small details that make people feel at ease,” Oana explains. “It’s not just about speaking the language, it’s about knowing what they expect, how they think, and being able to offer advice that’s relevant to their goals.”
A growing community
There is also comfort in knowing you are not alone. The Romanian community on the Costa del Sol continues to grow, particularly around Marbella and Estepona. This gives new buyers a sense of connection, whether through schools, social networks or local businesses. It is increasingly common for Romanian clients to recommend the area to friends and family, creating a self-sustaining circle of interest and activity.
For many Romanians, buying property on the Costa del Sol is not just a financial step. It is a lifestyle decision that reflects new possibilities and personal ambition. It is about creating a base in a place that feels safe, beautiful and well-structured, while still offering freedom and warmth.
Support that makes a difference
At Kore Estates, we offer the kind of personal, well-informed service that makes navigating the process straightforward and reassuring. Whether you are buying for the first time or expanding an existing portfolio, we are here to support you every step of the way. With deep local knowledge, market insight and Romanian-language guidance when needed, we help you find the right property and make confident decisions.
To start your search or discuss your plans, contact the Kore Estates team today.